in mid-april, guilin rubber machinery signed with indian clients a new vulcanizing machine order worth nearly rmb 100 million. this is a great result the company has achieved since it adjusted its marketing strategy which brought key clients under dynamic management.
facing the gloomy chinese rubber machinery market and the only rmb50 million production orders in the first quarter of 2015, guilin rubber machinery promptly shifted the focus of its work, starting to develop international market by seeking for improved sales and relying on technology. at the same time, it optimized client management through measures like identifying and visiting creditable regular clients and intensifying cooperation with the world’s top ten tyre manufacturers. its marketing personnel followed up the latest progress of the market and kept in touch with clients for their status and demands, seizing every opportunity to win orders. thanks to their arduous endeavors, the company signed with indian clients a vulcanizing machine order worth about rmb 100 million in mid-april. according to the order, guilin rubber machinery would sell to clients about 60 sets of mechanical-hydraulic hybrid vulcanizing machines, a conventional model produced by the company. now, the order has been put into production and it is expected to be completed and delivered to clients successively in the second half of the year.
meantime, the company’s technology center is developing the brand-new efficient hydraulic vulcanizing machine, which has won a good many potential buyers at home and abroad. it is estimated that the prototype will be finished in july, when the company can further increase its market share domestically and internationally.
despite the current sluggish domestic market, guilin rubber machinery manages to maintain a stable increase in global market and is expected to exceed its export goal. (li li, wu jiyuan)
