haohua honghe's "he" brand of ammonium chloride for agricultural use and "tianhe" brand of trichloromethane for industrial use were honored at a 2011 conference on quality standardization in the petroleum and chemical industries, on november 10 with the title “famous chinese petroleum and chemical industry brand”.
both the "he" brand of ammonium chloride for agricultural use and "tianhe" brand of trichloromethane for industrial use outperformed other similar products and got the award after some strict market tests and of ten areas, such as product quality, after-sale service, product popularity, and customer satisfaction. this is the petroleum and chemical industries’ second group of famous brands since china’s petroleum and chemical industry association began its famous brand strategy in 2010 to emphasize market competition and consumer recognition, and to increase market acceptance and influence of its better brands. this year, 55 products in the petroleum and chemical industries have been given the famous brand award, including the two mentioned above.
haohua honghe is the largest alkali production base in the western part of china, as well as china’s largest manufacturer of solid sodium hydroxide and methane chloride, and asia’s largest manufacturer of sodium hydrogencarbonate in synthesis. the company has long emphasized the importance of product quality, service and brand development and its customer-oriented business philosophy is reflected in its slogan, "in pursuit of excellent quality and higher customer satisfaction". its "he" brand has three "china famous brand" products -- sodium carbonate, ammonium chloride and caustic soda. seven of its products, namely – the "he" brand sodium carbonate, caustic soda, sodium bicarbonate, ammonium chloride, compound fertilizer, feed-grade dicalcium phosphate, and "tianhe" brand methane chloride are "famous sichuan brands". the "he" brand has also been recognized as a "well-known chinese trademark".
haohua honghe is dedicated to technological innovation and r&d and is implementing more technology innovation projects and cultivating professionals under the guiding principle of "stimulating production with technology and increasing development with scientific progress". another principle it adheres to is "improving quality through management, building brand quality, tapping into the market, and seeking market development". after improvements were made in the quality assurance and the management system, based on gb/t19002-iso9002:1994, haohua honghe got its quality system certification, in 2000. it immediately began improving on gb/t19001-iso9001:2000 and completed its certification, in 2002, substantially strengthening qual;ity awareness and controls. more specifically, haohua honghe is sticking to keeping a close eye on the "five important areas, namely, the warehousing of raw materials, process quality and supervision, product quality, product liability, and management for good quality", so that management covers the entire production process and operations, and product quality is steadily improved.
